There are no lucky guesses in our process—just research-driven strategy. Because to drive revenue at your business and change in your industry requires a firm grasp of your goals, your customers, and the competitive landscape. We get past handshakes and introductions quickly (and nicely) so we can start your brand, user, and messaging discovery discussions and exercises with you. Then we get to work diving into the data that will directly inform target personas, userflows, content strategy, content creation, brand positioning, and much more.
Once we’re equipped with a solid definition of your identity and your audience archetypes, we give you the guide for telling your brand’s story efficiently and consistently across all touchpoints and mediums.
We will build a solid set of guidelines for your brand’s typographic, photographic and illustrative communication. They govern how visuals are crafted and combined, establishing a cohesive theme that plugs into everything your brand touches – from web and packaging designs to marketing collateral and advertising campaign materials.
Our rules are based on the colors and shapes that best connect to the core essence of your brand. We pull visual cues from both culture and history, depending on what is most relevant to your message and audience. Everything has a meaning that will more deeply connect you to the people you need to reach.
Our first steps in brandmaking are into the realm of discovery. This is where we learn the guts of your business – what makes it tick. We meet your audience and explore your industry. We find the strengths and weaknesses of you and your competitors. We ask about your goals to determine our navigation route. From a detailed analysis of all sides, we can concoct a strategy for how your company should look and interact in its field. It will help guide us as we guide you into a new, more prominent position.
Drawing from every piece of the learning process, we will create relevant, meaningful and personalized brand assets that ring in harmony with each other. They will tell your story. They will make you unmissable. They will transition you into leaders of your industry.
If you are new to SEO it may seem like a daunting task. But the team at Freshfx.com will be there the entire way to guide you through the world of search engine optimization, and have results your company can be proud of in no time. Regardless of the changes in technology or the constantly changing business models, people continue, and will continue, to use Google and other search engines to find and/or research companies, products and services. SEO is intended to help those search engines find your website and rank it higher, above your competition.
Our SEO experts, stays ahead of search engines by quickly studying and learning the updates and algorithms they release. Our team of SEO professionals knows how to then use that knowledge to generate increased traffic to your site and authority for your site. Once Google or another search engine trusts your website, through our safe and effective SEO techniques, it will be consistently be ranking where you would like to see it for all of your targeted keywords.
Is your current website preventing you from meeting your online marketing goals? Whether you desire increased functionality, an enhanced user experience (UX), or a more sophisticated look, you need an outstanding web design company that can achieve exceptional results for your business.
That's why website redesign services are so essential to modern businesses — they keep your storefront looking sleek, modern, and up-to-date. When you need to redesign a website, you can truly maximize the potential of your brand while growing your business's bottom line. If you've ever wondered why you should redesign a website, that's your answer — to grow your business.